Appraising a Jimothy live show feels worthy of an academic thesis. On one hand it’s a theatrical manifestation of the narcissistic online culture that spawned him.
The stage is decorated with a large Jimothy portrait and a backdrop of Jimothy photos as he announces: “I am the king, I am the best.” Everyone – including his own DJ – is filming him through iPhone filters.
But the 20 year-old Londoner is pure parody; a post-postmodernistic idol wrapped in so many layers of irony it’s almost unnerving.
And yet he insists the Streets-esque project is deadly serious. Jimothy’s hyper-fashionable embrace of 1990s designer gear feels ridiculous, but his simplistic, idiosyncratic lyrics clearly resonate with a crowd of mostly Generation Z-ers.
The show has the feel of a ‘best of’ set, with choruses from YouTube hits FUTURE BAE, Subway System and Getting Busy! sung back word for word.
The experience is such a fun one that you soon stop caring whether Jimothy is an elaborate joke and simply embrace the disposable joyousness of it all.
Originally published in The Argus.